China in recent years with 80 years of last century the birth of the baby baby boom period in the beginning of this century and gradually into the marriageable age, since 2005, young people more and more weddings, but it also brings the wedding market
Prosperity and hot, it was a joke, the number of companies comparable to the wedding the number of restaurants in Beijing on average at 17 million couples married and the wedding is indeed a golden wedding industry in terms of development opportunities, and wedding-related
Wedding planner who has become difficult to get a talent gap in the highest professional, and even the media exposed, wedding planners, the average monthly salary of more than a million of water, with these doubts, the reporter interviewed a Beijing
Those for high-end wedding planning company - "Love Dream ni wedding planning," the responsible person.
Ma Chin-nan, ni love dream wedding planning one of the founders, in Sina, Microsoft and many other well-known companies marketing and sales departments, currently only involved in corporate strategy and marketing strategy research and development.
Yang Juan, ni love dream wedding planning general manager, has planned numerous stars and the upper crust of the high-end weddings, new services, including film stars ever, Mr. Nie Yuan, CCTV NBA commentator Mr. Yu Jia, Ambassador of Germany, North
Beijing TV host Miss Yang Yaqi and so on.
Reporter: Mr. Ma Jinnan Hello, Thank you for accepting our interview, I noticed your company from the decor to the staff dress in such aspects as more features and is very particular about the quality of your company is targeting high-end customers Mody
?
Makin M: Strictly speaking, love is a dream ni positioning to provide the perfect high-end wedding solutions, not just targeted at high-end customers, in fact, we operate in the real nature of the process did not make the customer
Too strict distinction, no matter what kind of customers, we are working hard to provide them with the most quality service.
Reporter: Beijing's wedding is not particularly more? What still is a sunrise industry wedding?
Makin M: Beijing's wedding companies do very much, but the quality is very obviously different, and some companies only to owner of a person, not to mention what the planning and creativity, but is similar to an intermediary company
Secretary of the form, not to mention what I think it is the quality of service, of course, that the company's offer is also relatively low, poor thing, after all, the quality of service. In Beijing, high quality, good service is not a particularly large number of companies in the country is also a
Like, or just a large number of companies provide a minimum standard of service. You ask me in this industry still a sunrise industry, the problem is actually not a good answer, your mouth called the wedding I would prefer to call the company strategy for the wedding
Planning companies, such services should be provided to meet the needs of the public the most common, and food and clothing are the same, only from the point of view the season, there is a significant short season.
Reporter: Beijing's wedding present state of the company to survive?
Makin M: It should be said that most companies are in the embarrassing state of existence, the recent establishment of the Wedding breeding companies have sprung up, some companies actually do not have to provide good customer service, and that
Can only rely on price to attractive low prices, no profit, the service worse, and so a vicious cycle, resulting in the overall industry average profit fell sharply, and some companies did not even profits, some even closed their doors altogether
, Health of the industry is not too high. Nicole has been insisting that we dream of love is a reasonable price and high quality services, we are not going to participate in vicious competition.
Reporter: There are many young girls first enter the industry, to be a wedding planner, Miss Yang Juan, you calculated how many weddings you plan it? What to do in this industry you have personal experience to the reader
Sharing.
Yang Juan: uh. . . After looking over does not seem to, probably more than 100, and I employed nearly 4 years, and in the 4 years, which I know nothing about the wedding from their own companies today are from 100
More than life experiences out of the wedding. To be honest, I engaged in this profession, I just felt that the occupation should be very fun, because I own college performance in the school organized a team to help finance a set of music lovers
Dance, hosted by university student, I was responsible for enterprise businesses to look for them to do road shows, and organize together to accomplish these young people, I think the wedding should be too, so when you see this post recruitment
Very interested, but really do, you will find is a very hard thing, we will often work overtime, often stays up late. But I am more happy to have that happiness, that moment when their design for the new
The beautiful presentation of the wedding couple and guests in front of all the successful conclusion of the ceremony, the couple and family who holds your hand and said excitedly: "Juan Er, really thank you, wedding well, we have I'm very satisfied
Meaning. "When you feel you tired of all the hard work and are worth it, you pass a kind of love, passing is a blessing, this time will I have a tremendous feeling of happiness.
Reporter: So what wedding planners are to refine and plan the wedding of the light it?
Yang Juan: Actually, I always give my guests said, whether your wedding is to be grand or simple, I think there should be some bright spots are there, and every couple you love no matter what way are
There should be a theme there, and now the general process of Beijing is divided into upper and lower halves, the first half of the witnesses is usually a western style ceremony, the second half of the appreciation is generally a Chinese ceremony, the wedding into the situation to be
Sense, including love, affection and friendship. How to increase the highlights of the wedding couple's love story will be based on the couple's professional interests and hobbies, etc., can be a number of wedding video production, such as the opening countdown video, love
Love MV, growth albums, FLASH, etc., to interpret the new love story, so that guests experience a better understanding of your love, but also through some special props, to attract all eyes, or make some special links
Before me there was a wedding, the bride at that time because I love They wrote a story, they mentioned in the story 3 years ago when the groom's birthday, the bride prepared a small cake, when thought out 0:00
To come, but the sound was too confused, the groom some angry and said, blind to tinker with what middle of the night, the parents can not get to sleep, so the bride did not dare to make the cake out, six months later, the groom went to the United Kingdom, did not take long
Bride to go there to study, and so, after a 3-year bride did not say this matter, but she told me, and I wish to achieve the bride, to erase the regret in her heart, I gave them in the wedding design link
I let host leads to a distant wish, this time a mobile DJ with sound, I put my phone to get up and handed the groom, the groom of course, very surprised, because the first day of rehearsal is not ah, Oh, he took
Phone, this time the whole field rang the bride pre-recorded a tape, that is to say these things out, just touched the bride and groom, the bridesmaids to make them a cake in the UK took up the cabin, along with the
Happy birthday song, the audience had guests for the groom make this birthday, embraced the tears keep staring at them, I think this is the brightest point of the wedding.
Reporter: Do you think doing a good wedding planning company needs to have what kind of conditions?
Yang Juan: Love is a very good dream ni wedding planning company, ha ha, Take us for example.
The first point --- our team: Our team members are a group of bright sunshine, responsible for the heart and motivated girls, we continue to learn the knowledge and knowledge of the wedding, and strive to make each of the most perfect couple
Wedding experience. Each of our wedding a wedding to go through the design director for the supervision and review every detail, every wedding we are a team-style collaboration to complete, guests can communicate with a docking and planners
However, the case of a planning team members are to be discussed in every regular income, so that planning can ensure that the case is out of the finest newcomers and guests would best meet the requirements. Each of our planners have their own distinctive months
And expertise: Juanjie type wedding expert consultants, the small balls is the perfect type of wedding up to people, little is floral little angel, the Mist Magic Brush Ma Liang of space design, ha ha, funny right, but we have a common characteristic to
Is realistic careful, sincere enthusiasm.
The second point --- our suppliers: We are suppliers and partners are now more well known on the wedding market teams, including hosts, photography, video, makeup artist, floral, building, lighting, etc., are count
Second, the number of characters, due to long-term cooperation to achieve the understanding, before us and those partners have formed a unified standard, it is convenient to us to manage it, ni love dream wedding is what kind of, what needs to
They demand of us are very clear and quality, but also very new to us and peace of mind.
The third point --- our price: Our price is required under the new budget and do, and we from 2 million to hundreds of thousands of wedding ceremony can be done, as a professional planning team, we will passenger
People to make a reasonable allocation of the budget and in accordance with the requirements of the guests, to plan out a budget in this a perfect wedding, we offer are divided into personnel services, site layout, three large wedding supplies, personnel services
According to the stalls to be different people, the scene is divided into floral arrangements and lighting set up, according to wedding venues and different designs have different prices, wedding supplies, including invitations, table cards, such as design and production, but also the guests would like to
Go to the style and quantity pricing. Compared to the overall offer in the market, our prices are moderately priced, in order to meet the current marriage fair, we have introduced several value packages to meet your requirements of the different wedding
.
The fourth point --- our price: For now we offer these services and the quality of goods in terms of cooperation, the wedding has been on the market in Beijing are more professional compared quality of resources, but because we belong to the early days
Therefore, we want to make each of our wedding can become a fine, we do a to do it well, so you ni love dream, you can enjoy the highest quality wedding service, but you only need to pay mid-range The
Price, a very high price ah.
Reporter: Okay, thank Mr. Ma Jinnan, Miss Yang Juan to our interview, thank you!
